Strategi Komunikasi Badan Narkotika Nasional Provinsi DKI Jakarta:(Studi kasus terhadap Kampanye Antinarkoba di Lingkungan Pelajar dan Mahasiswa)

Tantri Aryani, Muhammad Sulhan

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Issues regarding to drug abuse in the area of Jakarta is a problem that is very hard to break its links. This can be caused by several factors, including many people who do not realize the dangers of drug abuse, the difficulty of tracing and cutting off illicit drug trafficking, as well as the difficulty of providing for the public understanding about the importance of the rehabilitation program for the drug abuse victims. In 2014, the prevalence number of drug users in Jakarta was in the first rank when compared with other provinces in Indonesia. In the same year, the rate of drug abuse among students of Jakarta was also in the first rank. The high prevalence of drug users in Jakarta is very worrying, considering the perpetrators of drug abuse in Jakarta was dominated by the young generation. Therefore, in order to reduce the prevalence number of drug abuse among students, Badan Narkotika Nasional Provinsi DKI Jakarta was also made an effort to do a variety of activities, and one of them was through anti-drug campaign. Through this study, researchers will provide an overview of the management of anti-drug campaign in the students environment as part of entire communication strategies undertaken by Badan Narkotika Nasional Provinsi DKI Jakarta. By using a qualitative descriptive approach and the case study method, researchers will look in depth related to the management of the anti-drug campaign in the students environment begin from the planning stage, implementation, and evaluation. The data used in this study was obtained through in-depth interviews, document studies, and literature. Keywords: Communication Strategies, Campaign, Case Studies, Drug.

Kata Kunci : Strategi Komunikasi; Narkoba