Partisipasi Masyarakat dalam Rebranding Jogja:(Studi kasus Partisipasi Politik Masyarakat dalam Rebranding Jogja melalui Forum Urun Rembug Jogja)

Panca Siwi Nurtrijaya , Lisa Lindawati

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT City branding is one of the efforts made by a city to manage and market their entities. Yogyakarta as one of the cities in Indonesia which has a great historical background and have a variety of potential also do city branding. Following the needs and changing times, Jogja requires new branding that represents the vision of city development mission. In the Jogja‟s rebranding drafting process, public are not involved from the beginning of the process, giving rise to protests. The community then attempted to participate and express their aspirations related to city rebranding through crowdsourcing called Urun Rembug Jogja. This research hopefully can show us how the political participation of the community in the process of rebranding city. This research used case study method with collecting datas from the result of interview, observation and literature study. From the results of this research indicate that the political public participation in rebranding has an influence in the process of determining the policy followed by the government in determining the logo and tagline. Public participation also affect the legitimacy of Yogyakarta city branding policy as well as the legitimacy of Sri Sultan HB X as the King of Yogyakarta Palace and Governor of Yogyakarta. Keyword: city branding, crowdsourcing, legitimacy, political participation, political communication

Kata Kunci : Komunikasi; Politik