Komunikasi Organisasi Komunitas Lari Jogjakarta Hash House Harriers:(Studi kasus Pengelolaan Manajemen Komunikasi Organisasi Jogjakarta Hash House Harriers untuk Mempertahankan Nilai Fun, Fitness, Fri

Gunita Wahyu Saktyanti, Adam Wijoyo Sukarno

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Jogjakarta Hash House Harriers is the oldest cross nature running community in Yogyakarta. In fact, there are Mataram Hash House Harriers, Malioboro Hash House Harriers, Prambanan Hash House Harriers, and Borobudur Hash House Harriers beside Jogjakarta Hash House Harriers in Yogyakarta itself. As community, Jogjakarta Hash House Harriers is aware to organize on management system like organization. Especially in the communication management field. Either Jogjakara Hash House Harriers or another Hash community had been built organization structure since them build the community. For Jogjakarta Hash House Harriers as organization is using open communication to organize community. During 3 – 5 years of the time, members of Jogjakarta Hash House Harriers was declining. But few of the members are loyal to community. The loyal act from members is built by management communication comittee of Jogjakarta Hash House Harriers that always to preserve Hash community value, fun, fitness, friendship. Based on research analysis, management of communication in the Jogjakarta Hash House Harriers influence to preserve fun,fitness,friendship value. Open communication between comittee and community members could create good social cohession relationship. Therefore, committee could keep the value of Hash community as it’s principle. Jogjakarta Hash House Harriers’s comittee always has been kept goal of community. Hash community not only does run activity but also does social action that belongs to Hash socialization for helping society. For the impact of that principle, management communication activities are did by comittee show positive image in community member’s insight. Although, comittee have to concern to re-organize structuraly, at least organization communication of management of Jogjakarta Hash House Harriers can achieve fun,fitness,friendship value of community. Keywords : Communication Management, Organization, Community, Case Study

Kata Kunci : Manajemen Komunikasi