Video Blog sebagai Medium Presentasi Anak Muda :(Sebuah Studi Deskriptif terhadap Kanal You Tube Bayuskak dan Natasha Farani

Darin Rania Balqis, Rahayu

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT The evolution of information and communication technology during the modernization era have a role on many aspects of human life, including the way they present themselves. Video blogging trend in Indonesia, especially in YouTube, are well received by the majority of users and most of them are youth. Video blog is viewed to be one of the best platform for youth to present themselves in cyberspace. The researcher was interested to see how Bayu and Tasha as youth, present themselves via video blog on YouTube channel as "BayuSkak" and "NatashaFarani". This study was conducted by in-depth interviews and observations as data collection techniques. This study begins from Bauimeister and Hutton theory that said there are two types of self presentation seen from individual motive to do it, audience-pleasing motive and self-construction motive. The study found that even though both of interviewees belong to the same age group, it turns out their self-presentation are different from each other. Bayu’s self-presentation, intend to audience-pleasing motive, while Tasha’s self presentation intend to self-construction motive. This difference is due to the motive why they upload their video on their YouTube channel. In addition to the features in the social media, especially YouTube also affect their self-presentation. For future studies, the researchers suggest the existence of a comparative study between self-presentation of men and women in other social media. Or a comparative study between youth’s self-presentation in cyberspace and real world. Keywords: video blog, self-presentation, youth, YouTube

Kata Kunci : Teknologi Informasi