Pengembangan dan Optimalisasi Promosi Pantai Suwuk Sebagai Destinasi wisata Unggulan di Kabupaten Kebumen

Mujib Haritama , Yuyun Prrbokusumo

2015 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT Suwuk beach has been transformed into a featured tourism destination in Kebumen after being acquired by the Government of Kebumen Regency. Various development and promotion have been done by the Government of Kebumen Regency in improving Suwuk beach excursions so it becomes a tourism destination with the highest number of visits in Kebumen. The main focus of this research is to describe the development and promotion optimizing which are carried out by the Government of Kebumen Regency. Suwuk beach development itself includes the physical developments which are fulfilling visitor facilities, improving visitor services and establishing cooperation with private sector. The Kebumen Regency Government stride in optimizing the promotion is though employing promotional channel such as exhibition, WOM, website, Social media, trevel dialogue, printed material, advertising and java promo. Key Words : Tourism, Tourist Destination, Development and Promotion

Kata Kunci : Pariwisata