Pengasuhan Oleh Ayah di Variety Show:(Analisis Resepsi Keterlibatan Ayah dalam Pengasuhan Anak di Program The Return of Superman Dimana Khalayak Penggemar K-Pop).

Aditya Murti, Dian Arymami

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT The study about audience is one of the interesting topics in communications sciences. This is because audience is an entity that is so dynamic.It is seen from the shift of the concept of audience that was originally seen as passive to active. This research is a study of audience with reception analysis approach. Usage of this reception analysis aimed to determine the meaning of the text media audience consumed. This research data obtained by in-depth interviews and direct observation of the subject of research. This research attempts to reveal how the meaning of an audience towards the messages about the visibility of fathers in childcare which is featured in the show The Return of Superman. The Return of Superman is a TV show that has the format of realityvariety, owned by KBS (Korean Broadcast System), a TV station from Korea. The show is about relationship between father and son and is also frequently on top of TV show rating in Korea. The results showed that the meaning of the audience appeared to have the meaning of each of the messages regarding the involvement of fathers in child care. The dynamics of the subject with their father daily is the root how subjects interpret the message of involvement of fathers in child care. Keywords: variety show, reception, The Return of Superman, father parenting

Kata Kunci : Pengasuhan Anak