Kartu Anggota dan Meningkatnya Minat Beli Masyarakat Member Card and Increase Buying Interest Society

Fitri Dyah Arsita , Soeprapto

2016 | Skripsi | Sosiologi

ABSTRACT Membercard or loyalty card are the consument loyalty to the production. Except this, the membercard is one of many company strategy to binding the consumen and to give specially service who they have membercard. This is two problem in this research it is impact for have membercard to buying interest and the second is ownership membercard, intensive advertisement,buying interesting to consumption behavior in society. This research is use Theory of Consumption from Jean Baudrillard. Consumption society are profuse identical, this is alot of item and service be a spam and disfunction because of many people don’t know how they are wants or need. The research is content how the ownership membercard and the impact for intensive advertisement, buying interest and consumption behavior. The output of the research is membercard ownership is impact to increase buying interesting but membercard ownership, intensive advertisement, and buying interesting is not impact to make behavior consumption increase. The ownership of membercard in this reseaerch is impact to increase buying interesting but it haven’t to consumption behavior. Second problem is what the membercard ownership, intensive advertisment, and buying interesting are impact to increase of consumption bahavior. The revenue of the quistion resaerch is they are not impact for society consumption behavior. Keyword : membercard ownership, intensive advertisment, buying interesting and consumption behavior.

Kata Kunci : Gaya Hidup; Perilaku Konsumtif