Kapasitas Kelembagaan dalam Pengembangan Wisata Lawang Sewu :(Studi kasus UPT Bangunan Permuseuman PT. KAI(Persero) di Lawang Sewu

Anindya Dessi Wulansari, Ario Wicaksono

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

Abstract: Modernization causes tourists’ interest in visiting heritage tourism destinations and historic buildings to decline, proven by the lack of visit of almost all museums in Indonesia from tourists. However, the inverse occurred in Lawang Sewu. Modernization does not hinder tourists’ interest to visit Lawang Sewu as a Travel Destination. It is shown by the high number of tourists in Lawang Sewu and the 100% rise compared to the previous year. This condition is different from other similar tourist destinations in Semarang whose visitors have decreased in number. The success of Lawang Sewu as a tourist destination in increasing the number of tourists shows the success in the development and management. The manager of Lawang Sewu, which in this case is Unit Pelaksana Teknis (UPT) Bangunan Permuseuman PT Kereta Api Indonesia (Persero), has proven the existence of best practice in attracting the number of tourists, conducted by strengthening institutional capacity. The strategy was done by improving institutional aspects. The improvements were done on the aspects of organization, Human Resources (HR), organizational culture, and networking. In the organizational aspect, the manager divided the tasks specifically through the clear coordination lines beginning from the president of the company until the supervisor of Lawang Sewu. It has optimized the performance of each actor by the division of the main tasks along with clear responsibilities. In the aspect of Human Resources, selection process and recruitment of the best workers were conducted, up to the employment which was in accordance to certain qualifications. Organizational culture, which is described by the logo of the company and the five main values of organizational culture, has succeeded to improve the performance of each stakeholder in the company. Moreover, in the aspect of networking, the managers Lawang Sewu have been able to establish cooperation with various parties, which are the government, private sector, community, and some particular communities.

Kata Kunci : Pariwisata