Strategi Pengembangan Desa Borobudur sebagai Detinasi Pariwisata :(Miniatur Studi kasus Pengembangan Kawasan Strategi Pariwisata Nasional Candi Borobudur, Kabupaten Magelang, Jawa Tengah)

Salsabila Firdausy , I Made Krisnajaya

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT This study intends to formulate the development strategy of the Borobudur village as a tourism destination. Borobudur village is the village where the Borobudur temple is located. Therefore, Borobudur village is a commercial zone of Borobudur temple tourism destination that will be the positive and negative impacted area of the tourism activity in Borobudur. Although it is a commercial zone, the condition of the Borobudur village is still far from ideal. In 2014, the number of poor people in Borobudur village is 5679 people or 52.5% from the total population. The average income of the society in Borobudur Village is 150,000 rupiah per month, far from the minimum needs of life in Magelang regency which has reached around 300,000 rupiah per month. The society in this village dominated by elementary school graduates (30%) and junior high school graduates (27%). But on the other side, this village has tourism potential, such as natural potentials, cultural potentials, and artificial potentials. This study is a qualitative research with case study method. Data collection techniques in this study are observations, interviews, library research, and documentation. Data obtained verifiable by triangulation techniques. Furthermore, the data sorted, analyzed and assembled until get the conclusion of the study. The results showed that the Development Strategy of Borobudur Village as tourism destinations are: (1) The establishment of nature-based tourism village and village culture; (2) Establishment of tourism community; (3) Preparation Package; (4) Establishment of a pattern of cooperation between relevant stakeholders; (5) Development amenity and tourism support facilities; (6) Development of accessibility; and (7) Strengthening the capacity of local communities. From the seven strategies, the very strategic group is the strategy number 1, 2, 3; the medium strategic groups is the strategy number 4 and 5; and the lack strategic group is the strategy number 6 and 7. Furthermore, the development strategy of the Borobudur Village attention to aspects (1) well-being of local communities, (2) economic benefits, and (3) the integration of inter-sector, inter-regional and inter-stakeholder interests. Suggestions that can be provide are (1) Required a strict policy to control the development of the area of Borobudur, for example with the creation of the master plan; (2) Required prioritization in policy-making related to the development of the village of Borobudur; (3) Required integrated management of Borobudur area, with the participation of society, and harmonization of the various aspects; (4) Required revenue sharing system of PT. Taman Wisata Candi Borobudur, especially for Magelang District Government; and (5) Required the determination and a strong commitment from the society and the others stakeholders to develop Borobudur Village. Keywords: Borobudur Village, Tourism Village, Development Strategy

Kata Kunci : Pariwisata - Borobudur(Jawa Tengah)