Kampanye Pencegahan dan Penanggulangan HIV/AIDS di Kalangan Waria (Studi Kasus Kampanye Pencegahan dan Penanggulangan HIV/AIDS oleh LSM Kebaya di Kalangan Waria D.I Yogyakarta)

Fitri Junica M. Ompusunggu, Dian Arymami

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Non- Governmental Organization (NGO) is created as a form of a response from a condition or an issue that happens within the society. This kind of organization is formed by a volunteering action of the society to create a responsibility and awareness. The objective is to increase the welfare of the society. Every NGO has a specification of issues and activities, and it those activities are based on the interest and the goals of the NGO itself. Thus, the emergence of NGO within the issue of HIV/AIDS is due to the awareness of the issue of HIV/AIDS, because HIV/AIDS can cause death to the victim. That is why, this issue has become an international concern, and become a serious matter of every country. In this issue, transgender community is a population within the society that is prone to the HIV/AIDS The preventive action against HIV /AIDS is an important thing to do in facing this problem. These preventive actions is the central of every activities that KEBAYA organization through their campaign programs, their objective is to decrease the numbers of victims of HIV/AIDS Therefore, the research used a case study method to describe the real phenomena that happens towards the object of the research. This research will explain the prevention campaign management of HIV/AIDS within the transgender community by Kebaya. Management becomes an important tool to achieve the objective of a campaign. Moreover this research will also see the strategy and the process that is used by Kebaya to do the campaign in transgender community, with the transgender people as the main target of the preventive campaign. Keyword : HIV/AIDS, Transgender Community, Kebaya Organization, Campaign Management

Kata Kunci : HIV-AIDS