Strategi Investor Relations pada Pemerintah Daerah (Studi Deskriptif Strategi Investor Relations pada Badan Penanaman Modal dan Pelayanan Perizinan Terpadu (BPMP2T) Kota Pekalongan)

Putri Mahardika Damayanti , Adam Wijoyo Sukarno

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Being aware of its small size of region and its difficulty to develop the industrial sector, Pekalongan seeks to increase its economy through investment activities by introducing itself as a city of services and trades. As a part of investment activites, investor relations plays an important part for the government to maintain good relations with investors. Investor relations were run by Badan Penanaman Modal dan Pelayanan Perizinan Terpadu (BPMP2T) Pekalongan as an authorized department in the field of investment and licensing charge to attract and handle investors. This research is conducted by Badan Penanaman Modal dan Pelayanan Perizinan Terpadu (BPMP2T) Pekalongan to determine investor relations strategies. The concept of investor relations framework by Argenti (2003) and communication channels by Bragg (2010) are used as references in this research. By using a descriptive study, the results of this research indicates that Badan Penanaman Modal dan Pelayanan Perizinan Terpadu (BPMP2T) Pekalongan has conducted investor relations strategy. Investor relations strategy is done by dividing the types of investors and conducting direct communication with investors or through an intermediaries. This research found that there are differences in classifying types of investors performed by Badan Penanaman Modal dan Pelayanan Perizinan Terpadu (BPMP2T) Pekalongan as the authorized department. The difference affects the communication channel selection which used to reach out to investors. The local government also manages which investor relations strategy is conducted and which communication channel is used. Keywords: Investor Relations, Investor Relations Strategy, Investments in Local Government, BPMP2T Pekalongan

Kata Kunci : Public Relations