Strategi Public Relations The One Management sebagai Manajemen Artis di Bidang Musik dalam Menjalin Hubungan dengan Stakeholders

Heppy Dwinuraini Pratiiwi, I Gusti Ngurah Putra

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Public Relations presently holds a very important role in an organization or company, especially to establish relationships with various stakeholders. For a company that operates in the music industry, like The One Management, forming good relations with varying stakeholders is a necessity, as it will assist the company to reach its desired objective. Furthermore, stakeholders also help artists within The One Management to survive within the music industry‟s rapid evolvement. In upholding the company‟s image and the artist represented, The One Management implemented a good management process to ensure the company can compete with other existing artist management agencies along with new artists in the music industry to have additional value for stakeholders. This research is conducted to observe the Public Relations strategy of The One Management in creating a good relationship with their stakeholder, which has been established for less than a decade. The Public Relations strategy of The One Management will be assessed with regard to the theoretical, Public Relations strategy of Smith (2005), using qualitative, descriptive case studies. Research results show the Public Relations strategy of The One Management embodies elements of the Public Relations strategy of Smith (2005). This strategy includes organization operation based on employee and service performance, and profit division. Additionally, the company utilizes publicity, newsworthy information, and transparent communications. Aforementioned elements manifests itself through press release, press conference, events, and meet and greet. Keywords: Public Relations strategy, artist management, The One Management

Kata Kunci : Public Relations