Andong Di Kota Yogyakarta (Studi Dampak Ikon Pariwisata Terhadap Kesejahteraan Keluarga Kusir Andong Di Malioboro)

Woro Hutami Pramudya Hastiwi, Tadjuddin Noer Efendi

2015 | Skripsi | Sosiologi

Special Region of Yogyakarta is one of the provinces in Indonesia which has a diverse culture, besides known as a city of student, a city of culture, it also is very well known as a city of tourist. Yogyakarta as a tourism destination offers several options for the demand. There are many kinds of tourist destinations including nature tourism, educational tourism, ancient historic buildings, unique ceremonies and shopping centers. As a city of culture, Yogyakarta is still very thick with Javanese culture. Art and culture can not be separated from people’s life. People in Yogyakarta also still preserve the culture that has been handed down from his ancestors. From year to year, tourists visiting Yogyakarta has been increased. There were 2,670,649 tourists in 2011, 2.895.180 tourist in 2012 and 2,715,471 tourist in 2013 (Department of culture and tourism of Yogyakarta in 2014). Yogyakarta is a city with high tourism sector and each year has increased, so it is necessary to maintain the city branding and add more number of local and foreign tourists who come. City branding is an attempt to establish the identity of a city. Andong is tourism icon of Yogyakarta that different from other cities in Indonesia that will be appropriate when used as city branding. Since the Andong was used as a tourist icon in the 1990s, the income of its driver increase from previous years because the number of tourist coming to Yogyakarta also increasing. The driver was also got some help from local tourism industries such as give surjan once a year to all of the Andong’s driver and was given some fee when carrying passengers to the tourism industries that cooperate with the drivers so they can life properly his their families. We can say that the life of Andong’s drivers are prosperous because their family needs was already fulfilled whether it’s the primary needs, secondary needs or tertiary needs with reasonable restrictions, also incuding the pleasures of life, security and peace without any disturbance and difficulty Keywords : Andong, Andong’s driver, City Branding, Tourism icon, Prosperity

Kata Kunci : Pariwisata ; Andong