Teks Dan Visual Dalam Iklan Cetak (Analisis Isi Teknik Penyajian Teks Dan Visual Iklan Cetak Peraih Gold Pada Penghargaan Bulanan Dalam Forum Digital Ads Of The World Periode September 2012 Sampai Ap

Daisy Trivita Simorangkir, Widodo Agus Setianto

2015 | Skripsi | Ilmu Komunikasi

This research entitled "Text and Visual in Print Advertising (Content Analysis of Text and Visual Presentation Technique of Gold Winner in Print Advertising on Monthly Award Ads of The World)". This study chose print advertising because it is one of the types of advertising media the most popular and easily adapted by the creative. This study aims to obtain an explanation of how the visual presentation of text and print ads Gold medalist monthly advertising competition on a forum site advertising Ads of the World. The method used to answer the problem formulation is the qualitative content analysis, namely research techniques to explain the contents of the stated objective and systematic. The object of this study is thirty works of print media in the award-winning monthly Gold Ads of the World category of print ads in September 2012 to April 2014. The categories used in this study is the visual synchronization, presentation techniques of illustration, the appeal of the text, in the style delivery of ad text, visual effect and the synchronization of text ads. The results showed that the technique based on the presentation of illustrations that dominates is the animation that allows advertisers to better develop his imagination, and it contains elements which appeal humor humors serve as stopping power in attracting the attention of audience. Through this research, the creative insane can see how ad serving that many universally liked by the audience that these ads into ad that could help achieve the goal of advertising purpose it was made.

Kata Kunci : iklan