Strategi Pemenangan Partai Likud Dalam Pemilu 2013

Kishino Bawono, Siti Mutiah Setiawati

2015 | Skripsi | Ilmu Hubungan Internasional

Political campaign strategy is one of the essential parts in political science. Struggle for power, which is the essence of politics is reflected from this phenomenon that depicts people struggling and using their own ways to win an election to obtain political power. The purpose of this research is to describe struggle for power within the context of democracy through political campaign strategy. This research will emphasize and focus on Likud Party's strategy to win Israeli Election in 2013. On the assumption that the character of political party can be used as political campaign basis, Likud is also found to take advantage of their own character as strategy in the 2013 general elections. Likud’s character, Revisionist-Zionism, was used under the concept of political-marketing as a campaign strategy, and so became the sole variant of Zionism which concerned on Israeli defense and security. It was transformed and simplified into a campaign message called 'hazak’ (Hebrew: strong), which derived from the idea of “The Iron Wall” in Revisionist-Zionism as the solution to bring peace in Israel. Keywords: Election Strategy, Political Marketing, Revisionist-Zionism, Likud.

Kata Kunci : Strategi Pemenangan