Pelaksanaan Fungsi Community Relations PT. Taman Wisata Candi Borobudur Prambanan dan Ratu Boko

Adib Joko Santoso, Budi Sayoga

2015 | Skripsi | Ilmu Komunikasi

Abstraction The Company is a part of the community, who both participated proceeds in social dynamics and influence each other. Therefore companies need to have a communication function as a unit part in establishing, managing, and developing a relationship with the parties to achieve the goal. In addition, the company is required to implement responsible business practices social and environmental. Implementation of corporate social responsibility commitments are among others set forth in the form of community relations, namely the participation of companies that planned, active, and constantly with the public, in order to maintain and nurture the environment for profit, for the institution and for the community This descriptive study seeks to identify the implementation of community relations function by PT Taman Wisata Candi Borobudur Prambanan and Ratu boko by taking the focus object in Unit 1 neighborhood Borobudur, Magelang. Tourism operations in Borobudur is inseparable from the role of the various communities that also depend on the economy of the tourist area. Therefore, the management of community relations that require strategic management and wise actions on an ongoing basis. The implementation of community relations function through the Partnership Program and Community Development (PKBL) by the company contained in three dimensions, namely community involvement, community organizing and community nurturing. The program is carried out to the community in the development of community-based tourism by the company include economic, social, arts and culture. Results from this study indicate that the main challenges of tourism development in the area of integrative Borobudur requires action from all sectors. The Company itself also needs to have a functional structural backed considerable resources in developing sustainable strategic relationship to the community. Necessary action-oriented and well-planned program to develop a long-term community-based tourism around. Therefore, companies need to have part of managing community relations function in a professional manner to create the appropriate tourism laws mandate tourism. Keywords: public relations, community relations, community based tourism. community development.

Kata Kunci : Hubungan Masyarakat; Public Relations