Analisis Resepsi Audiens terhadap Pesan Kritik Sosial dalam Tayangan Televisi Wayang Kampung Sebelah

Risa Listiani , Muhammad Sulhan

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT This study uses reception analysis based in cultural studies, which argues that audiences actively view media and critically and socially create media meanings and interpretations. Examining data from individual interviews, the author identifies how four television viewers individually interpret social criticism messages contained in Wayang Kampung Sebelah show on television. The results indicate that viewers use their individual frame of reference and frame of experience to critically interpret social criticism messages, as well as the puppet show itself. Some viewers who deeply understand about puppet leather show tend to relate the message to the puppeteer’s ideology. They also mention that watching puppet show on television has different ambience compare to the live show. Some other viewers who have less knowledge are likely to relate the message to their personal experiences. The viewers receive social criticism message of the show but does not use them as the cornerstone of behavior. For the audiences, social criticism in the Wayang Kampung Sebelah show broadens their views about this life. In the bottom line, television is used as a shared cultural experience and social capital in active collaborative talk, and media meanings are socially constructed through interactions and state of mind. Keywords: audience reception analysis, active audience, social criticism message, Wayang Kampung Sebelah

Kata Kunci : Media Massa; Analisis Audiens