Manajemen Komunikasi pada Kampanye Jilbab Syari:(Studi kasus tentang Manajemen Komunikasi pada Kampanye Yuk Berjilbab Syari Peduli Jilbab dalam Mengampanyekan Pemakaian Jilbab Syari).

Kamalia Rizqi Awalina , Mufti Nurlatifah

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT This research discusses about managementcommunication ofPeduli Jilbab in campaigning hijab syar'i. In order to achieve the campaign objectives, Peduli Jilbabhas recruited 388 members at 31 regions in Indonesia. In as much as the managing members in different areas until two yearsperiod, the organization would have a viable strategic communication management and interesting to study. This study was conducted to analyze the importance of strategic communication management conducted Peduli Jilbab on social campaigns in campaigning hijab syar'i. The methodology used in this study is the case study method with a descriptive qualitative approach. Design of case studies used in this study was a single case study with single-level analysis. Data collection is done based on the literatures, documentations, observations, and interviews. The research data collected will be analyzed by pattern matching techniques of data analysis. So that the methodology is expected to produce findings about the management of communication in the case of the hijab shar'i campaign that can be used by academic and communication management. Keywords: CommunicationManagement, Communication of Organization, Campaign, Campaign Management.

Kata Kunci : Manajemen Komunikasi