Komunikasi Politik Meme:(Analisis Semiotika Meme Kampanye Pemilihan Presiden 2014 dalam Media Sosial Fecebook)

Hernita Febriani Prawaningrum, Budhy Komarul Zaman

2015 | Skripsi | Ilmu Komunikasi

Abstracts Meme of The 2014 Indonesia Presidential Campaign became a phenomenon that drew our attention throughout the last 2014. Various expressions of support and attacks on each candidate shown by the creators of the meme in a variety of social media. With packaging simple, attractive and easy to understand, it’s look reasonable and can influence public opinion. So, it’s make sense if meme become one of the ways to do campaign that modern people like. This study try to explore how political communication illustrated through meme of The 2014 Indonesia Presidential Campaign in social media community Facebook account “Jokowi-JK” and “PRO Prabowo- Hatta”. By using the method of Charles Sanders Peirce's semiotic triangle of meaning with a sign, object and interpretant and analyzing the context behind the meme. The object of this study is to compare some of the memes on a Facebook account “Jokowi-JK” and “PRO Prabowo-Hatta” The results obtained from this study is that political communication through meme of The 2014 Indonesia Presidential Campaign in social media community Facebook account “Jokowi-JK” and “PRO Prabowo-Hatta” illustrated with the two step flow communication or even multi step flow communication because of the feedback from the audience double as meme creators. This is the main characteristic of a meme that is the replication of a meme into a kind of meme that has some similarities. Meme with this form of attack is dominant and mostly only focus on certain characters, Jokowi and Prabowo. This is affected by the encoding process meme creators that affect the message in a meme. Keywords: The 2014 Indonesia Presidential Campaign, meme, political communication, public opinion, semiotic

Kata Kunci : Kampanye