Komunikasi Tanggung Jawab Sosial Perusahaan:(Analisis Isi Kualitatif Aktualisasi Prinsip Good Corporate Governance(GCG) pada Program Tanggung Jawab Sosial PT. Aneka Tambang Melalui Website www.a

Lucky Ardana , I Gusti Ngurah Putra

2015 | Skripsi | Ilmu Komunikasi

Abstract Today, the company is under pressure from the stakeholders to implement the Social Responsibility program. Social Responsibility program is one way to build a reputation as an attempt to meet the demands of stakeholders. Implementation of Social Responsibility program itself can be said to be in line with the principles of Good Corporate Governance (GCG). Implementation of GCG principles in carrying out social responsibility programs become necessary because demands of global business development also to improving the image of the company. GCG can be regarded as a barometer of the system at the same time instilling confidence in the structure for all the various stakeholders in the company. Company effort will be useless when stakeholders do not know and are not aware that the company has done so communicating Social Responsibility program becomes important to manage. In the era of new media, corporate website become a channel of communication for companies in the communication of Social Responsibility program. The aim of this study is to describe the communication of Social Responsibility PT Antam (Persero) Tbk through the company's website to look at the structure and content of the message to communicating messages about the implementation of the Social Responsibility program communicated in the company's website. This study analyzes the structure of the communication of messages and message content implementation of corporate social responsibility program. From the results of the study showed that ANTAM implement communication Responsibility program as a form of transparency company committed to getting the legitimacy of the stakeholders of the company as well as the execution of Social Responsibility program undertaken as a form of corporate responsibility towards stakeholders company Keywords: Corporate Social Responsibility, Good Corporate Governance, Website, Structure Messages, Message Body

Kata Kunci : Komunikasi Pemasaran