Analisis Penerapan Corporate Social Responsibility(CSR) PT Toyota Motor Manufacturing Indonesia

Yanu Irawan , Agus Heruanto Hadna

2015 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT Thesis titled, "IMPLEMENTATION ANALYSIS OF PT TOYOTA MOTOR MANUFACTURING INDONESIA'S CORPORATE SOCIAL RESPONSIBILITY (CSR)"under the guidance of Dr. Agus Heruanto Hadna and Mr. Augustine Subarsono M.Si, P.hD.The background of this research came from some interesting topics. First, the current CSR is no longer a trend because CSR has become a liability for any existing corporations to conduct their businesses today.Second, as one of the largest automotive companies in Indonesia, PT Toyota Motor Manufacturing Indonesia carries out CSR activities with a very high commitment as seen from the company's vision and mission.Third, the various CSR approach performed by each company is different, thus researcher's interest to directly study and review the CSR activities of PT Toyota Motor Manufacturing Indonesia.This research focuses on: How does PT Toyota Motor Manufacturing Indonesia's understand CSR?How does PT Toyota Motor Manufacturing Indonesia implement its CSR activities and what are their compliances with the Triple Bottom Line concept of CSR and CSR management concept?What are the benefits from PT Toyota Motor Manufacturing Indonesia's CSR activities?This research used a qualitative descriptive study. Datas were collected by gradual interviews and direct observation. Theories used in this research were the Theory of CSR, CSR Management and Triple Bottom Line concept.The results of this research referred to PT Toyota Motor Manufacturing Indonesia's commitment to their CSR programs and the company's vision and mission.The CSR programs include the environment, traffic safety, and education and community empowerment.In the implementation of their CSR programs, PT Toyota Motor Manufacturing Indonesia is coordinating with the government and society. Overall, in accordance to the theory of CSR, CSR management and Triple Botttom Line concept, PT Toyota Motor Manufacturing Indonesia is running successful CSR programs. Their CSR programs also provide benefits to stakeholders and the environment. Keywords: CSR, CSR Implementation, CSR Management Concepts, Triple Bottom Line concept.

Kata Kunci : Pekerjaan Sosial; CSR