Pengaruh K-POP terhadap Gaya Hidup Imitasi Kaum Muda di Yogyakarta:(K-Pop Influence Towards Youths Imitations Lifestyle in Yogyakarta)

Unggul Kurnia Dewi, Muhammad Supraja

2015 | Skripsi | Sosiologi

ABSTRACT K-pop is one of modern pop music genre in South Korea that currently a trend among youth that no exception in Yogyakarta. K-pop in Yogyakarta to develop so rapidly that subsequently have an impact on the number of youth in Yogyakarta which later became fanatic fans of K-pop. As a fan of K-pop, these youth then do an imitation of the cultural values of K-pop as an expression of his love for K-pop. In this study formulated two problems. First, the process of imitation k-pop performed by the young fans of K-pop as part of the lifestyle of youth. Second, the factors that influence the occurrence of imitation behavior committed by youth of Kpop fans. This research was conducted qualitatively by using descriptive approach. Primary data obtained through interviews with informants who are fans of K-pop in Yogyakarta. While secondary data obtained by observation and documentary studies or literature. Based on the results of research in behavioral imitation get that done by fans of K-pop through several processes. First, the attention of the fans towards on K-pop. Second, the process of memory and internalization of the values of K-pop to be in imitation. Third, the process of reproduction that fans decided to do the imitation of his idol after going through the process of attention and memory. Fourth, motivation, where fans do imitation because of the encouragement. While the factors that cause youth to imitate K-pop occur due to the influence of the mass media, especially the internet, pleasure and self-satisfaction of the performer of these imitations, and the influence of friends or a group of fellow K-pop fans. The conclusion that can be drawn from this study that imitate the behavior of K-pop lifestyle attached to the idol made by fans of K-pop, is a form of lifestyle you want displayed by these youth. With the lifestyle of youth want to show his identity as a fan of K-pop. Furthermore, imitation that youth are doing such an impact on youth consumption patterns of K-pop fans. Keywords: Youth, K-pop, Imitation Behavior, Lifestyle

Kata Kunci : Gaya Hidup - Daerah Istimewa Yogyakarta