Ambivalensi Institusi Budaya:(Kajian Kritis Memahami Bentara BudayaYogyakarta sebagai Galeri Seni dan Unit Bisnis dalam Program CSR PT. Kompas Gramedia)

Bagus Arwanto, Arie Sujito

2015 | Skripsi | Sosiologi

ABSTRACT Bentara Budaya Yogyakarta is an art gallery that located in the heart of Yogyakarta city. Sited in Suroto Street 2A Kotabaru, Bebeye become one of dozens of home-place for many artist in Yogyakarta. This strong artisty pattern: Lawasan and Javanese Art Tradition; fit-perfectly with the cultural nuance of Yogyakarta as an art-culture entity. Truthfully, Bentara Budaya Yogyakarta is an cultural institution that built by Kompas`s virtue. This building function is like a ‘refugee center’ for artists who could not accommodated by limited art space in Yogyakarta in the past time. Sindhunata who got the restlessness of this ‘uneducated artist’ reported his finding to Jakob Oetama. With permission from Jakob Oetama, Bentara Budaya Yogyakarta officially opened In September 27th 1982. However, there are inconsistencies of its sacred mission and agreement at first. The Building status as CSR products of Kompas, become a key point that will be described by the writer as ambivalency. This building is only functioned as an art gallery and art show. Nevertheless, there is a disclaimer of economic motives behind it. Kompas use Bentara Budaya Yogyakarta as a business unit, which is not as a money-machine. However, it is Kompas`s social investment in corporate social responsibilities program. This is the same ambivalence that the writer observe and Bourdieu`s art perspectives on his Fields of Cultural Production`s theory. Through his theory, Bourdieu try to take cultural study (aesthetics) into sociological study to dissamble domination practices. The domination occur in the field area, in which certain symbols recognized as a unknowing thing, that has certain view and purpose in different forms. This qualitative research try to bringing a critical nuance as Bourdieu`s spirit to interpret Bentara Budaya Yogyakarta. Keywords: Pierre Bourdieu, The Field of Cultural Production, cultural interest and economic interest, ambivalence.

Kata Kunci : Budaya