Distribusi Film Independen di Yogyakarta:(Studi kasus Strategi Distribusi Film pada Komunitas Pabrik Film).

Edwina Putri Primananda, Novi Kurnia

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT In the Indonesian film industry, the distribution sector is lost and crushed by oligopoly market in the exhibition sector. Distribution issues are also perceived in the community sphere. Especially in Yogyakarta, as a city which has strong movement in the realm of film production communities. One issue that often arises is how the film will be distributed in order to get to the audience. This issue is also experienced by Pabrik Film community. To investigate this issue, researcher used a descriptive case study method to describe and interpret the independent film distribution in Pabrik Film community. Researcher tried to assess how the concept of independent film distribution strategy adopted in the Pabrik Film community. Until now, the distribution of independent films is still not a major focus of Pabrik Film and also in Yogyakarta film community scene in general. The existing system, lack of innovation and creativity of the filmmakers and the film communities were to make the existing road getting narrower and more difficult. Film communities in Yogyakarta are still focusing on the production sector alone. Pabrik Film has not thoroughly thought about the concept of their distribution, their distribution space and systems have not been clearly laid out. In this case, it made the film distribution was not running as intended. These film distribution issues are not only felt by Pabrik Film, but also by the majority of the film communities in Indonesia. Distribution in the independent film has not been the main focus and not been much explored by the film community activists themselves. Keywords: film distribution, independent film, film community, strategy.

Kata Kunci : Film - Yogyakarta