Kepuasan Pengguna Postcrossing oleh Anggota Pstcrossing Indonesia:(Studi Deskriptif Kuantitatif Kepuasan Penggunaan Postcrossing oleh Anggota Postcrossing Indonesia)

Nur Astiti Riptaningsih, Ana Nadhya Abrar

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Postcrossing is a form of SNS which use the new media to maintain traditional communication form, one of them is letter. When letter is considered ‘disappeared’, slowly lose its user in a world where people turn their attention towards new media, Postcrossing came as a very unique media which give an alternative for people, who nowadays become very segmented and can’t be easily satisfied by just one kind of media. The purpose of this research is to understand the motives and gratification level of those who join Postcrossing activity by comparing values between those variables. This research use Uses and Gratification Theory where the main proposition is each audience use mass media to fulfill their motive and needs. If these motives is fulfilled it means that audience need is fulfilled. In the end, the effective media is the one who can fulfilled their audience needs. This research uses survey method with 100 respondents. The data analysis techniques used in this research is descriptive analysis and mean analysis. The results show the value discrepancies between motive and gratification among 4 indicators; information, personal identity, integration and social interaction and entertainment. In summary, it can be said that audience feel the sense of fulfillment because the value of gratification indicator show the higher score than motive value. The highest gratification can be found in entertainment indicator. Keyword : Gratification, postcrossing, uses and gratification theory

Kata Kunci : Kepuasan Penggguna: Media Iklan