Reposisi Peran Pendamping Menelisik Agency Pendamping Lapangan dalam Proses Corporate Society Engagement:(Studi kasus Implementasi CSR JOB Pertamina- Medco E&P Tomori Sulawesi)

Yulika , Krisdyatmiko

2015 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)

ABSTRACT Repositioning the Role of the Community Development Officer Exploring the Agency of Community Development Officer in the Process of Corporate- Society Engagement (Case Study: Implementation of CSR JOB Pertamina-Medco E&P Tomori Sulawesi) Yulika The Community Development Officer (CDO) has a significant role in the implementation of the CSR programs through community development by JOB Pertamina- Medco E & P Tomori. This research tried to explore the problems found by the CDO in the context of corporate-society engagement, in which the CDO will be the facilitator to mediate between the company and the community. This agency is important to be examined because it is correlated with the facilitation process and the effectiveness of the programs that have been formulated. The company relation can meet the ideal formation if the actor is able to build a dialectical synergy to the public. This dialectical synergy can be played by the presence of the CDO as a facilitator between the two actors. To see the role of the CDO in the implementation of ComDev by JOB Tomori Sinorang Village, the researcher used a qualitative approach with the quantitative data to describe holistically how the CDO played a role as an agency. Qualitative analysis is based on data of the observation, in-depth interviews, focus group discussions (FGD), documentation, literature study, and analysis of the results of customer satisfaction index. This study also used data analysis techniques which include: data reduction, data presentation, and conclusion. The researcher found some peculiarities in the mediating process done by the CDO in JOB Tomori. The CDO broadly roled in the implementation of several CSR programs in Sinorang Village and it can be mapped as follows: public response ranged from resistant to assertive regarding with the entry of CDO. The CDO roles can be seen from the mentoring strategies that indicate a repositioning role, in which the CDO did not only serve as a representation of the company, rather it had the authority to formulate their own strategies for community approach (agency). The researcher also found the CDO position as medium in company-community relations. This position implied that the CDO had the role of standing inside and outside the agency, seen as an element in the company to respond the reality in the society. By looking at the CDO potential as a media and facilitator between the company and the community, CSR orientation is no longer simply be a “shield” to protect the company in the production area, whether just implementing regulatory demands or be an orientation on the award, but rather it becomes an attempt to contribute to a development of the community development in the region. Keyword: Community Development Officer (CDO), Agency, CSR, Corporate-Society Engagement, Community Development

Kata Kunci : Investasi Sosial; Corporate Social Responsibility