Strategi Pemenangan Partai Politik:(Studi tentang Strategi Pemenangan Partai Nasdem pada Pemilu 2014 di Indonesia)

Budi Raharjo, Amalinda Savirani

2015 | Skripsi | Politik dan Pemerintahan (dh. Ilmu Pemerintahan)

ABSTRACTION This final research outcome is to analyzed the Nasdem Party winning strategy on general election 2014 and to identify factors that influence the total voice on the general election 2014. The research is using descriptive qualitative method. The data of this research is a primary data based on a deep interview and a secondary data from documentation. All entried data were analyzed with qualitative technique. From this research we can recognize that the Nasdem Party was established and developed using an accurate political strategy, therefore eventhough the Nasdem Party is a “brand new” political party, this political party is the one and only new political party who passed the administration requirements set by Ministry of Law, passed by the General Election Commission (KPU), also passed the factual verification before the general election, became a contestant at the general election, and gained 6.72 percent voices declared by the General Election Commission . The total voice this political party gained was relatively high, with 6.72 percent, passing the old and relatively new political party like United Development Party (PPP) and Hanura Party. Among the main political strategy this Nasdem Party implements were the image of this party through media as a “changing stream”, developing the party infrastructure, and funding strategy. The total voice Nasdem Party gained was phenomenal since this party is “brand new” and can compete with the older and famous parties in the previous general election. Keywords : Political Party, Legislative Election, Nasdem Party

Kata Kunci : Pemilihan Umum Legislatif; Partai Politik - Indonesia