Perbandingan Kebijakan Pariwisata Korea Selatan pada Masa Destination Branding Sparkling Korea dan Korea Be Inspired

Eky Amalia Putri, Usmar Salam

2015 | Skripsi | Ilmu Hubungan Internasional

Abstract “Dynamic Korea” as South Korean nation brand is not really describing what they want to deliver to consumer about their tourism, thus the government issued their first destinetion brand on April 2007, “Sparkling Korea”, and later in March 2010 changed into “Korea, be Inspired”. in the “Sparkling Korea” era, South Korea achive a high increase percentation of their tourism receipt, recorded as high as 59,5% on 2008, the highest on history so far. While in “Korea, be Inspired” era, they goal as high as 20,1% tourism receipt increase. This thesis focus on the policies the government issued on each era to achieve those high increase. This thesis also using concepts like pull factor in tourism and travel with tourism competitiveness index measurement. Keywords : Tourism, South Korea, pull factors in tourism, travel and tourism competitiveness index.

Kata Kunci : Pariwisata - Korea Selatan