Perilaku Konsumsi Surat Kabar pada Digital Native:(Studi Deskriptif Perilaku Konsumsi Surat KAbar pada Remaja Usia 14-21 Tahun di Yofyakarta).

Arif Noor Rachmat, Pulung Setiosuci Perbawani

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT Newspaper is the oldest mass media according to its chronological appearance. Newspapers have been shown through the ages, but at this moment, digital age has different values, including the speed of information dissemination and paperless. Digital Native is the future of the newspaper industries. They are potential customers in the future. This generation is known as the generation that is close to the technology and have different information search patterns, so that by knowing their consumption patterns to the newspapers, can help the newspaper industry to market their products to the digital native generation in the future. The results of this study indicate that digital native generaration preferred web page newspapers as a source of information although they occasionally make purchases of print newspapers. Keywords: Digital Native, consumption behavior, adolescence, newspaper

Kata Kunci : Surat Kabar - Yogyakarta