Promosi Pariwisata Melalui Content Marketing(Pengaruh Content Marketing Jalan-jalan Men terhadap Sikap Wisatawan Muda pada Destinasi dalam Negeri)

Priscilla Immaculata Silaen, Pulung Setiosuci Perbawani

2015 | Skripsi | Ilmu Komunikasi

ABSTRACT The growing trend traveled in Indonesia, especially young travelers segment be good news for the economy of this country. High public interest for tourism activities will certainly impact on the increasing number of foreign exchange originating from this sector. On the other hand, the development of the tourism sector can absorb a lot of labor that is useful for the improvement of people's lives in the future. But in fact, although the sector is growing steadily towards a more positive, there is a tendency for young travelers segment were more than happy to travel abroad. The condition is of course quite troubling given the number of young tourist market would be very detrimental if they prefer to travel abroad. Therefore it is not surprising there are many people who put through the promotion of tourism in the country will make a lot of young people are more interested in local traveled. In the year 2012 and a travel video titled Jalan-Jalan Men appear attract audiences, especially internet users. This video has a vision to promote various tourist destinations in Indonesia. Compared with other similar travel videos, Jalan- Jalan Men Men was a success because it has a number of viewers very much. Travel videos made by MalesBanget.com cooperate with Valadoo has two roles. The first is for the promotion of tourism in Indonesia, both as a marketing tool Close to package their domestic travel in the study referred to as content marketing. By using SOR theory researchers are trying to understand the phenomena that occur in this study. In brief, this theory is used to see how the influence of the audience on the travel video consumption Roads Men in his attitude to domestic destinations. Attitude researchers mapped intent into three forms namely the attitude of cognition (knowledge), affective (feeling), and behavioral (actual behavior). From the research that has been made known that there is a positive relationship in which the audience after watching the video content of the travel became more interested to travel in the country

Kata Kunci : Pariwisata