Komunikasi Krisis di Lembaga Tinggi Negara:(Studi kasus Strategi Komunikasi Krisis Humas Mahkamah Konstitusi Republik Indonesia dalam Mengembalikan Kepercayaaan Publik).

Avissa Nathania , Adam Wijoyo Sukarno

2014 | Skripsi | Ilmu Komunikasi

ABSTRACT Overall, this study discusses the crisis communication strategy of the Constitutional Court of the Republic of Indonesia (MKRI) in restoring public trust. This research is motivated by a decline in the level of public trust in the post-disclosure MKRI bribery case MKRI Chairman, Akil Mochtar in 2013. This study used a qualitative approach with case study method. The purpose of this research is to describe and analyze the communication strategy undertaken by public relations crisis MKRI in handling the crisis. In this study also presented a discussion of the types of crises and crisis stages experienced by MKRI. The results showed that the type of crisis is a crisis experienced MKRI organizational misdeeds and have passed the crisis stage prodromal, acute, chronic, until the resolution phase. Crisis communication strategy undertaken by PR MKRI in handling the crisis, namely the strategy of justification, corrective action, and ingratiation. Keywords: Crisis, Crisis Communication Strategy, Public Relations

Kata Kunci : Kehumasan