Survei Tingkat Kepuasan Pengguna Media Kanaltigapuluh

Yolanda Fajar Nurmanto, Wisnu Martha Adipura

2015 | Skripsi | Ilmu Komunikasi

ABSTRACTION This study entitled Survey of Kanaltigapuluh Media’s User Satisfactory. Study was conducted with online survey using Google Docs that also can be used for data collection. The researcher itself, doing this study with centre activity in Yogyakarta City. The purpose of this study is to knowing the media formulation that become preference from devotees of non major label music. The method used in this study is a survey method with quantitative approach. The interesting phenomenon that captured by researcher is, how youth people as media’s user, utilize internet as an worldwide network to collect information about non major label music and their lifestyle until it compose a utilize pattern that different from any other media that exist before. This phenomena could be interesting because that pattern can help us to get a media formulation with primary content such as explained. The respondent in this study is the user of Kanaltigapuluh’s website whereas the object is their preferences about how they using a media with non major label music and youth lifestyle as primary content. The scope of this study be limited by the population and sample used. The sample of this study choosen by the criteria that they ever use Kanaltigapuluh media before, signed by the interaction of social media between them. Questionnaire to be the primary data collection tool. Data analysis techniques used in this study is using descriptive statistic, including frequency distribution, mean, and crosstabulation. This techniques facilitates researcher to mapping and made a descriptive explanation how utilize pattern by media user in information consumption. Key Word : non-major label music media, website, media’s utilize pattern, quantitative

Kata Kunci : Media Iklan