Destination Branding Kepulauan Seribu:(Studi kasus Destination Branding Kepulauan Seribu dalam Upaya Mengembangkan Destinasi Wisata Bahari Internasional).

Valdo Ariando, Pulung Setiosuci Perbawani

2015 | Skripsi | Ilmu Komunikasi

ABSTRACTIONS Brand is a promises offered by destination to the tourist when visiting destination. For Destination, brand can give the competitive advantage to the tourist, more than physical advantage. This destination brand will build closeness between tourists and destinations so as to increase the loyalty of torist to the destination. This study aim to describe how branding activities run by Dinas Pariwisata dan Kebudayaan DKI Jakarta in order to prepare Kepulauan Seribu to be international tourist destination. This study uses a case study with data triangulation analysis techniques. In this study report will be presented a comparison between theory of destination branding with the fact run by Dinas Pariwisata dan Kebudayaan DKI Jakarta and the views of researchers. Data will obtained through in-depth interviews to the perpetrators of Kepulauan Seribu’s branding activities in Dinas Pariwisata dan Kebudayaan DKI Jakarta and analysis of documents held by Dinas Pariwisata dan Kebudayaan DKI Jakarta. This result showed that Dinas Pariwisata dan Kebudayaan DKI Jakarta still have a lot of homework to be done to make Kepulauan Seribu become an international tourist destination. That homework include improving the physical quality of destinations and improve the quality of marketing communications activities undertaken. Despite the number of tourists who come every year is increasing, but the marketing communication activities undertaken needs to be improved as the international tourism industry is very tight.

Kata Kunci : Komunikasi Pemasaran; Branding