Kegagalan Inovasi Layanan Tiket Berlangganan Kereta Api Prambanan Ekspres(PRAMEKS)

Andika Hermawan Sudaryanto, Puguh Prasetya Utomo

2015 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT This study discusses the development of commuter trains subscription tickets relation Solo-Yogyakarta electronically through e-ticketing services. The purpose of this study was to determine the PT Kereta Api Indonesia Yogyakarta Region VI Operations in developing innovative services and user acceptance commuter rail service with the e-ticketing system is viewed in terms of convenience, in terms of usefulness, and safety aspects of this research using mixed methods (mix methodology). From this study, it was found that there are still shortcomings in the development of innovative services such as a lack of promotional activities, constraints damage the scanner in the e-ticketing program, and lack of readiness of employees with e-ticketing system. In terms of user acceptance, e-ticketing program has not given the ease in obtaining electronic card services, ease of transaction, and not given the benefit in the time required to perform transactions using e-ticketing services. Keywords: e-ticketing, innovation, user acceptance

Kata Kunci : Manajemen Transportasi; Pelayanan Publik