Performa Digital Partai Politik Peserta Pemilihan Umum 2014

Ahmad Musthofa Haroen, Kuskridho Ambardi

2014 | Skripsi | Ilmu Komunikasi

Abstract Political communication of the party to reach out the voters has been evolved time to time. Besides surrounded by how far the norms of democracy that can reasonably be applied, the party political communication is determined by the availability of technology that also evolve over time. In 2014, Indonesia general election, contested by fifteen parties (twelve at national level and three at the local level), was in the situation in which at least 30,42% of the voters are internet users. This study was designed to measure how far the political parties perform their digital communication during the General Elections of 2014. This study assumes political party website as a landing page in which all forms of internet based political communication could refer. Two main questions are in order (a) what functions that are performed by political parties for the website-based communication and how these functions are delivered? and (b) how is the accounts performance of political parties in social media (Facebook, Twitter, and YouTube) regarding to their official websites? By adapting the content analysis method developed by Gibson and Ward (2000) and Gibson, Margolis, Resnick, and Ward (2003), this study found that (a) the party's website functionality in Indonesia is still low; (b) in delivery acpect, parties conducting a relatively advanced in technology; (c) the lack of initiative to boost interactivity in social media; and (d) the unpopularity of the party websites in the conversation among social media users. Keywords: political communication, parties websites, social media

Kata Kunci : Partai Politik