Kuasa dan Pertarungan Atas Ruang Publik:(Analisis Deskriptif Perebutan Ruang antara Pemerintah, Pengiklan, dan Publik di Kota Yogyakarta).

RIZKY, Purnama Ayu, Budhy Komarul Zaman

2014 | Skripsi | Ilmu Komunikasi

ABSTRACT The implementation of billboards in Yogyakarta from its manufacturing process to the spread of it can not be separated from various interests. Not only the advertisers, the government, either the executor, legislators, and judicator would also have their own interests. In the end, it all comes down to profit orientation. The legislators, in this case the DPRD officials and the Mayor of regulatory authorities, issuing the Perda (Local Regulation) and Perwal (Mayor Regulationd) tends to be not firm. The regulations which should actually be used as the key to open the gates of a comfortable public space has foundered. The fact is that the regulations is more accommodating the interests of advertisers. As confirmed for the reasons, the legislators always have an excuse of seeking to boost revenue targets from advertising reaching high rating points/total view. Meanwhile, the executor also does not help much because the public authority is severely limited by the law makers. Therefore, the judicators functioned the judicature can not have maximal effect. First, they were hampered by the lack of community resources. Second, the number of illegal billboards in public spaces is growing day after day. All of the existing gaps on the power relations in the implementation of the billboard is reaping the response from the public. Not only from street artists, the response also stated by the academics and environmentalists community. The street artists protest over the situation of “chaotic” visual of the billboard through tangible way to make a counter image of street art. Meanwhile, the academics is actively speaking out their criticism of the discourse in the mass media and social media. The rest, the community activist advocated and looked for alternative solutions, or they even did a street demonstration to help the Dintib task to restrain the billboards in public space. This study is prepared by using in-depth interview method presenting a detailed description of the people efforts in response to the lack of their accessibility of public spaces. This study is also enclosed the constellation of public space fight in Yogyakarta.

Kata Kunci : Ruang Publik