Representasi Identitas Perempuan dalam Media:(Studi Semiotik Representasi Identitas Perempuan dalam Majalah Cosmopolitan Indonesia Rublik Fun Fearless Female Tahun2013)

MUKHOLLADAH, Wildanatun, Dian Arymami

2014 | Skripsi | Ilmu Komunikasi

Abstract When a child is born, the determination of their sex is quickly determined by their physical genitalia. Sex is a biological determination of which anatomical piece of the reproductive puzzle a given individual is. As they grow, based on that determination of sex, the child will take on a societal identity which will govern what they wear, how they act, how they speak and how they feel about themselves in the context of their society. The female identity is different according to each culture and their customs, but many cultures are based on a patriarchal past where men wield more power than women. Media constructions of gender that portray clear stereotypes of men and women. Women are portrayed in the media as sexual objects: thin, large breasted, demure and flawless. It was not common for women to work outside of the home and most were subjected to being housewives while their husbands earned all of the money. Instead of supporting women as a good housewifes, some media declare themselves as a partner for public oriented women. They keep pursuing women to change from a domestical creatures to be a public. So, it’s interesting to know the meaning behind every representation that media gave to women. This research shows how media represent the women identity and the imagery behind it. Every media has their own standard to represent every image. Cosmopolitan Indonesia as the number one selling magazine in the world and the most popular franchise magazine in Indonesia has their own standard to represent the women identity. However, some meaning behind their representation isn’t always have a good. Key words: identity, imagery, women, magazine, Cosmopolitan Indonesia

Kata Kunci : Majalah; Gender