Aktifitas Public Relations dalam Membangun Citra Perusahaan :(Studi kasus pada Aktifitas Public Relations PT.KAI Pasca Kenaikan Tiket Kereta Api Kelas Ekonomi Periode MAret-Agustus 2013)

RAFSANJANI, Erick, Muhammad Sulham

2014 | Skripsi | Ilmu Komunikasi

Abstract Public Relations activities in Corporate Image Building: A Case Study In Public Relations Activities of PT. KAI Post Increase Economy Class Railway Ticketing Period from March to August 2013. By : Erick Rafsanjani 07/250339/SP/21926 This study aims to identify and understand the activities of public relations in building the image of the company, PT. Kereta Api Indonesia (Persero). The focus of this research is on understanding public relations activities undertaken after PT. KAI management changes and policy changes to rail fares in economy class. This study used a qualitative approach with a description of the analytical methods. The results of this study are related all public relations activities of PT. Kereta Api Indonesia (Persero) in building the image of the company in the period from March to August, 2013. In this thesis work are found shortcomings and limitations of researchers to further explore the research object. But it can be overcome with the backup data owned by the Head Office of PT. Kereta Api Indonesia (Persero) in Bandung.

Kata Kunci : Hubungan Masyarakat; Public Relations