Dinamika Pengelolaan Pasar Seni dan Kerajinan XT Square dalam Mewadahi Kepentingan Akses Pemasaran Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Yogyakarta:(Studi pada Pasar Seni dan Kerajinan

RAHMANIDA, Afra, Hempri Suyatna

2014 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)

ABSTRACT Micro Small and Medium enterprises (UMKM) are one of business which are demand and developed by the people in Indonesia. As in Yogyakarta, many people in here are become UMKM seller. However this UMKM seller is still face some of problem to development this business, one of the problem is access of marketing. The solution to face this problem is the government of Yogyakarta have to build the art and craft XT square. One of the purpose build it is to make a market place to accommodate the products which are produced by the people of UMKM seller in Yogyakarta. According with this research has purpose to know how the management dynamic of art and craft XT square to accommodate access market necessity UMKM in Yogyakarta. Method which is used in this research is qualitative method with approach is analysis descriptive. This research is undertaken in art and craft XT Square which is locate in Jl. Veteran, Pandean, Umbulharjo, Yogyakarta. As regard to take informant use purposive sampling, the informant from this research have 18 people, they are the management of XT Square have 3 people, from UMKM seller in XT square are 9 people, the visitor of XT square are 4 people, cadre of DPRD komisi B, and last is from Department of Industry, Trade, Cooperatives and Agriculture (Disperindagkoptan) Kota Yogyakarta. Technic of collecting data uses observation, interview and documentation. Result of this research is to show that the dynamic of management in XT Square to accommodate UMKM access market is not maximum. In this program has weakness in managing recruitment process UMKM seller, it is caused the comparison between amount of the seller and new seller are more much than craftsmen. It can show that XT Square is not able become the true place from UMKM seller in Yogyakarta city, especially for craftsmen. Policies and business which is done by the management just to increase amount of visitor in XT Square and it is not impact to increase UMKM seller. It can be shown by lessening business manager to share craft product of UMKM seller in XT Square, the manager have to promote entertainment in XT Square to increase amount of visitor than promote the craft product of UMKM seller in XT Square. Existence of XT Square is not give good impact for UMKM seller, because it not give increasing profit and development which is expected. It is caused the visitor is not potential, they more interest to find entertainment than buy the craft product. In this way, the effort is done by management until now is just find quantity than quality. Keyword : Management, Marketing Access, UMKM seller.

Kata Kunci : Pemberdayaan Masyarakat