Makelar Sepeda Onthel :(Studi kasus Makelar Sepeda Onthel di Pasar Barongan Bantul).

ANGGARA, Riska Gildha, Derajat S. Wedhyarto

2014 | Skripsi | Sosiologi

ABSTRACT The era of the bike began echoed make people start to be educated and know the "onthel’s bicycle" deeper. The search and hunt about "onthel’s bicycle" happened to the traditional markets, not least in the Market Barongan Bantul which became one of the references for the fans of "onthel’s bicycle". Skyrocketing demand for "onthel’s bicycle" is caused by the growing prosperity of the Indonesian people and the lack of availability of Europe’s "onthel’s bicycle" must open up business opportunities for some people to survive even for a realtor "onthel’s bicycle". Although the profession is full of uncertainties, but there are still stretching to at it. This study aims to: (1) describe the birth of "onthel’s bicycle" broker in Barongan Bantul Market, (2) describe the opportunities and challenges of "onthel’s bicycle" realtor in the Market Barongan Bantul. This study use qualitative methods through case studies that emphasize the Case Study which is used to see and explain the unique phenomenon about "onthel’s bicycle" brokerage in Barongan Bantul Market. Then, for data collection technique is done by observation, in-depth interviews. Informants involved in the study include a broker, formal leaders comprised of subdistrict head, Headman, the informal leader consists of Chief of Barongan Market business. Analysis technique based on the analysis of case studies tailored to the context of the study area. Research shows that there are three factors that led to the birth realtor "onthel’s bicycle", that is structural factors, cultural factors, and factors of rational choice. "Onthel’s bicycle" broker cannot be separated from the existence of the trust and networks in the sale. Secondly, it is very important for the sustainability of cooperation in the next transactions and to reduce the uncertainty. In addition, there are two forms of brokerage in Bantul Barongan Market, that is brokerage who sell "onthel’s bicycle" belonging to traders in the market and brokerage who sell "onthel’s bicycle" brought from home or entrusted goods from the others. Although the broker profession offers a variety of eases to get in it but there are also challenges ahead in order to survive in the business of "onthel’s bicycle" broker. This profession is not a tough job, precisely, an easy job to run, not bound by time, capital close to zero, a lot of business contacts and high commissions. However, it should be realized also that road to professional "onthel’s bicycle" broker exists some challenges ahead that is full of uncertainties, increasingly fierce competition, and there is still a negative stigma that broker, liaison services, broker, or similar term is troublesome, complicated and disturbing still strong inherent in society. Although onthel’s bicycle" broker is a populist economic reality which plays a considerable role in the development and community development. Keywords: Broker, "Onthel’s Bicycle", Bantul Barongan Market

Kata Kunci : Interaksi Sosial