Behel dan Gaya Hidup Kaum Muda

UTAMI, Retno Tri, Derajat S. Wedhyarto

2014 | Skripsi | Sosiologi

ABSTRACT Phenomenon orthodentic consumption trend has overwhelmed the young. The indicator is the increase in the number of users and the proliferation of dental clinics that provide care offers fixed orthodentic. Orthodentic for young people's health needs at the same time become a supporting appearance and confidence. In the past people used orthodentic regarded as a bad person and will look "mrongos" so that people are embarrassed to use it. But now, this construction has changed. People who use the orthodentic today are even more confident because they are trendy, beautiful, interesting and even now orthodentic has become a lifestyle. Brackets the point value as medical devices, is now seen not just the original function only. But now orthodentic seen as symbolic objects that can portray an individual's social position. Orthodentic consumed not only the value but also the value of the point of the sign / symbolic objects attached in the consumption of the orthodentic. People who consume orthodentic considered the rich, trendy, and follow the styles of today. This study will attempt to answer questions about the orthodentic consumption trends among young people and the lifestyle that accompanies it. Qualitative study with phenomenological method was chosen to describe an event in the eyes of those who experienced it directly to probe deeper into the structure of experience. The theory used is the Theory of the Consumption Society and Jean Baudrillard's theory belongs to the Society of Spectacle, Debord supporters and Theory Habitus (lifestyle) of Bourdieu. The informant was an active student of the Faculty who consume fixed orthodentic handled by a specialist or dentist PPDGS (Dentist Education Program Specialist) ortho at the Hospital (Dental Hospital) and private land with range limits the use of more than one year. The technique of collecting data through in-depth interview and observation data analysis while referring Moustakas phenomenological data analysis. The results of this study indicate that young people become "crazy orthodentic" for manipulation of sign systems that are constructed by the industrial appearance (beauty) through the media (celebrities). Manipulation sign attached to an object of consumption in the orthodentic is about keprestisean, trendy, stylish, and can improve performance through increased user confidence in a social environment. With such manipulation as if orthodentic became a real need that must be met by a person willing to buy a orthodentic with an expensive price. So that is also found that social positions carried by the informant top, middle and bottom. Social position is based on the nominal money financing orthodentic and family socioeconomic background. The higher expenditure per month plus family nominal orthodentic financing, the social position above informant, and so on. In addition to taking the value of the point, a person is automatically consumed were also signs or symbolic value attached to the orthodentic. In addition orthodentic trend has also become a lifestyle. Lifestyle show "luxury goods" as well as ideal appearance in front of the audience. Finally, the phenomenon is a phenomenon orthodentic consumption of those "educated" in which knowledge about health more openly. Information and knowledge about the orthodentic exchanged between friends within the social environment (peer group). Educational institutions play a role here bridge the orthodentic consumption trend growing very rapidly. Consumption orthodentic became identified with the lifestyle show that an image of "beauty" is displayed through accessories appearance. Keywords: Orthodentic, Consumption, Lifestyle, Youth

Kata Kunci : Gaya Hidup