Peran Humas RSUP Dr. Sardjito Dalam Upaya Meraih Akreditasi Internasional : Studi kasus Peran Humas RSUP Dr. Sardjito Dalam Upaya Meraih Gelar Rumah Sakit Berakreditasi Internasional Oleh JCI

ANANDATAMA, Yuana, Yuana Anandatama

2014 | Skripsi | Ilmu Komunikasi

ABSTRACT Nowadays, public relations cannot be separated and already have a firm place in company’s structure. Public relations are also admitted as one of the important elements in achieving company’s success. Public relations professionals need to understand their role in order to contribute, participate and potentially determine future of a company through their program. This study examines how hospital's public relations have a role in a hospital program called international accreditation. In this case study of RSUP Dr Sardjito, the aim of this study is to understand the public relations' role in achieving international accredited hospital by Joint Commission International. This study will not only discuss the role of public relations for international accreditation, but also what the contributions that public relations have given in achieving international accreditation by Joint Commission International. The excellence theory of public relations and hospital accreditation provided a framework for integrating concepts from the literature about public relations' role, hospital's public relations, and international accreditation by Joint Commission International. This study uses the theoretical framework of public relations roles research (Cutlip, Center dan Broom 2006; Wisconcin University and San Diego University; Waters 2007; Dozier (in Putra; 2008)) to examine the roles performed by public relations of RSUP Dr Sardjito. The references used in this study are mainly interview. The author performed interviews with two eligible sources that have comprehension about public relations' contribution in this international accreditation. In addition for the empirical part, observation and textbook were chosen to gather information. The findings from this study provide insight on (1) why hospital's public relations are performing this role, (2) whether international accreditation activities are being performed as a manager or technician function, and (3) what the implications are of hospital's public relations focusing on this role and neglecting other role. This study focused on hospital's public relations and looks at their perspective of the roles they perform. To conclude this study, the author states the importance of public relations for fulfilling all their role in the international accreditation to obtain the maximum benefits. Key words: public relations, public relations role, hospital's public relations, international accreditation, joint commission international.

Kata Kunci : Humas