Hallyu Sebagai Sarana Peningkatan Daya Tarik Republik Korea

AZIZ, Azizah Al, Samsu Rizal Panggabean

2012 | Skripsi | Ilmu Hubungan Internasional

Globalization is a process where the interconnection between states in the world has expanded and going deeper. It is not only the matter of economic, politic or security issues. It happens in all aspect of life including social and culture. Realizing this phenomenon, the government of Republic of South Korea has been very smart in promoting their culture so called hallyu to the global world, adding their influence in the context of soft power. Thus, the globalization of Korean culture has not only affected the condition of Republic of South Korea domestically but also affected other states like Indonesia who has been under the influence of hallyu for the last few years. More specifically, the affect of hallyu in Indonesia can be seen from the emergence of many Korean language institutions in the cities like Jakarta, the establishment of free duty outlets like Lotte which also bring a direct connection to the increase of Indonesia’s import on Republic of Korean commodities. The government of Republic of Korea plays a crucial role in supporting the spread of hallyu both internationally and globally. By taking advantage upon the development of technology in this globalization era and through several policies, the government has been a full support and work side by side with South Korea’s entrepreneur to widely spread the hallyu in countries like Indonesia, Australia, France, and even United States of America. Aside from its role as a tool in globalization, hallyu is also used as an effort to make the Republic of Korea as a country that is equivalent to other developed countries in the international politics. Keywords: cultural globalization, hallyu, Republic of Korea

Kata Kunci : Kebudayaan Korea