Manajemen Humas dalam Kampanye Humas :(Studi kasus Manajemen Humas LSM Rifka Annisa Womens Crisis Center dalam Kampanye Anti Kekerasan dalam Pacaran).
ARMELA, Fitra, I Gusti Ngurah Putra
2014 | Skripsi | Ilmu KomunikasiABSTRACT Today, practice of public relations is not only run in the first and second sector, but also in the third sector, one of which is an NGO. One of the functions of public relations at the NGO is to spread knowledge through public relations campaigns that are run by applying the elements of public relations management, namely research, planning, action and communication, and evaluation. The practice of public relations then adopted by Rifka Annisa Women’s Crisis Center an NGO that focuses on empowering women. They see that the dating violence is one of the second highest rate violence after domestic violence. Seeing this phenomenon they feel the need to conduct preventive action by way of nonviolence campaign in courtship. Seeing this phenomenon they felt the need to hold preventive action by conduct anti dating violence campaign. The purpose of this research is to find out and describe management activities run by divisi humas-media Rifka Annisa Women's Crisis Center in running the campaign, and to find out the extent to which public relations management plays a role in communication activities during the campaign. Thisresearch used a qualitative approach with case study methods, and pattern matching technique for analyzes the data based on existing theories. The result of this research showed that campaign was carried out in two ways: through face-to-face communication and communication using media. Moreover, public relations management activity as the reference of implementation of the public relations campaigns have an important role in the campaign, which is to identify the elements contained in the campaign, formulating campaign strategies, and improve the effectiveness of the campaign. Keywords: public relations management, NGO, public relations campaign
Kata Kunci : Hubungan Masyarakat
