Kampanye Komunikasi Publik "Berani Jujur", Hebat Tahun 2012 oleh Komisi Pemberantasan Korupsi sebagai Upaya Pencegahan Tindak Pidana Korupsi di Indonesia

HIASYAH, Ayu Sartika , Kuskrido Ambardi

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT (English) Talking about the problem of corruption, collusion, nepotism, graft and all related issues, both from law enforcement to prevention efforts in Indonesia, it is the role of an institution regardless of the state of the independent institution called Komisi Pemberantasan Korupsi (KPK). All forms of corruption are basically rooted from dishonest and permissive attitude toward small irregularities in the environment. So, to prevent corruption as early as possible, KPK invites and engaged every single people to be honest and brave firmly against all forms of cheating that starts from daily life. To do the things related socialization, KPK has forms a massive campaign titled “Berani Jujur, Hebat!”. Campaign “Berani Jujur, Hebat!” Organized by the Directorate of Education and Public Services of KPK. “Berani Jujur, Hebat!” Interpreted as an invitation and call to apply an honest attitude in all activities. The goal of this campaign is to provide information and education on the prevention and eradication of corruption at all levels of society through the messages and values of courage and honesty so that people can be aware of, understand, and implement anti-corruption stance in everyday life. Thus, this paper discusses on how KPK form the anti-corruption idea that full of law and financial administration terms, into a simple messageso the public can accept the idea and applied them easily in daily life through public communication campaign strategy . Keywords: Communication campaign, corruption, anti-corruption, KPK, “Berani Jujur, Hebat!”.

Kata Kunci : Korupsi