Manajemen Pemasaran Desa Wisata Kalibentung

RACHMAWATI, Nita, Nurul Dwi Purwanti

2013 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT Tourist village is the latest innovation in the tourism sector. In the development of tourist village need good marketing management. The result of this research is marketing management in Kalibuntung Tourist Village has not run optimally. Kalibuntung Tourist Village focusing more out outbound rides and agriculture than developing the pontetial that alredy exsist. Kalibuntung Tourist Village including high price and it is not in accordence with the supporting facilities. Kalibuntung Tourist Village using an intermediary lokal government (Dinas Kebudayaan and Pariwisata). The goverment distribute information the Kalibuntung Tourist Village by the tour guide book, brochure, and travel dialogue. Distributribution information using guidebooks, brocher, and travel dialogue is more effective and easily communicated to the tourist. Promotion in Kalibuntung Tourist Village used by the advertisin, wordof mouth marketing, print media, event and exprience, public trelations, direct marketing, and social media. Promotion is used by the advertising, event and expriences, public relations and social media is more efective. Thoses components become an indicator to know the process of marketing management in the Kalibuntung Tourist Village. Key word : Marketing management, product, price, place, promotion.

Kata Kunci : Manajemen Pemasaran