Sikap Aspirasi Anggota Google Business Group Yogyakarta Terhadap Pesan Business Go Online

Julia Budi S., Nunung Prajarto

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT The development of local businesses or SMEs in Indonesia, particularly in Yogyakarta deserves special attention. Not only from the various institutions of SMEs, the company's biggest search engines around the world such as Google, also provide care and support through the Google Business Group. GBG community presence in Indonesia seeks to provide a new understanding of the development and progress of efforts to local businesses and SMEs. The presence of these communities attract enough businesses SMEs. GBG community itself continues to evolve and increase in number. Business people started to realize the Business Go Online with GBG. As a new community in conveying a message Business Go Online, of course, many problems faced by GBG. The emergence of a variety of suggestions and criticism is one of the problems of GBG. An understanding of the attitudes and aspirations of the members of the GBG to be an attempt to explain and answer these problems. This study uses quantitative models to measure the extent to which the attitudes and aspirations of the members of the GBG GBG and Business Go Online. Knowledge of the attitudes and aspirations are able to explain the extent to which the understanding and knowledge of members of the GBG and Business Go Online. The study was conducted with 200 members of GBG Yogyakarta. The results of this study are expected to describe the extent to which the attitude of the members and a solution for the development of next GBG. Keywords: Google Business Group, Business Go Online, Attitudes, Aspirations, Business Community.

Kata Kunci : sikap dan aspirasi