Kampanye Sosial Penggunaan Kondom untuk Mencegah HIV dan AIDS serta IMS di Pasar Kembang

FAFUANINGSIH, Dwy, Nunung Prajarto

2012 | Skripsi | Ilmu Komunikasi

Abstract HIV and AIDS have being a scary thing for everybody. Beside that, this diseases are very susceptible to attack people who have unsafe sexual behavior like female sex workers and male sex buyers. It is more worrying to know a contradiction fact that HIV and AIDS case occured in housewaves class. Seeing what happened in reality makes a few part of society like PKBI and CBO of Bunga Seroja are campaigning to use condoms in sexsual transaction area, a place for female sex workers and male sex buyers to meet. Departed from that issue, this reasearch try to describing social campaign to use condoms who does by PKBI through Bunga Seroja in sexual transaction area of Pasar Kembang. Because of that, i finally decided to use a kind of qualitative research with descriptive case study method so that exposure of condoms campaign excavated deeper. In this research is using more some data from in depth interview and direct observation in Pasar kembang. Furthermore, i also used source triangulation to measure the data validity. The resulting findings on this research are very interesting, which are the spread of message campaign through interpersonal approach from Bunga Seroja and partisipasion all of people who connected with condoms campaign in Pokja Forum to create message campaign “100% Condoms”. Nevertheless, this campaign still leaves some challenges inside of it like internal problem happened in Bunga Seroja and not too many poster tacked on motels walls that have functions as campaign channel.

Kata Kunci : HIV-AIDS