Identitas Brand Exo yang Dibangun oleh SM Entertainment Melalui Social Media :(Analisis Isi terhadap Pesan-pesan yang Disampaikan SM di Fan Page Facebook EXO-K dan EXO-M selama Bulan Desember 2011 AHi

DEWANTI, Ansela Fausnina, Pulung Setiosuci Perbawani

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT The research aims to identify EXO’s brand identity through messages delivered by SM Entertainment on EXO-K and EXO-M Facebook fan page. Content analysis with quantitative approach was conducted to characterize and describe the manifest content of the media. The objects (N=312) were observed by means of coding sheet. The data were then analyzed with descriptive statistics. Frequency distribution for each category and correlation between classifications were discussed. The result showed SM’s way of communicating EXO’s brand identity.

Kata Kunci : Jejaring Sosial; Internet