Praktik Media Relations oleh Humas Setda Kota Palembang dalam Manajemen Hubungan Media Guna Memperoleh Liputan yang Favorable.

ARTAMI, Kirana Prawitha, I Gusti Ngurah Putra

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT Karina Prawitha Artami (06/192802/SP/21352) Title : Media Relations Practices by Palembang’s Public Relations in Media Relations Management for Favorable Coverage viii + 100 page + attachments Bibliografi : 16 acuan (1988-2012) Many studies in Indonesia stating that the level of public trust in mass media is higher, reaching 86 percent, while the level of the government trust only 71 percent. With the power that the media proves that the media is able to establish reality and designing what the expectations include directing behavior and self-image form. This also resulted in Palembang City Government to the Secretariat of Public Relations Palembang should do media relations. Media Relations Public Relations is a communication activity to establish good relations with the mass media in order to achieve understanding, and support in the form of maximum publicity and balanced. This is done so that the Secretariat of Public Relations Palembang as fence of a government can still get coverage impartial, pleasant and good (favorable). In this study, researchers tried to see what media relations activities undertaken by the Secretariat of Public Relations of Palembang to obtain a favorable coverage.

Kata Kunci : Hubungan Masyarakat; Publik Relations